Squarewell

Product Design

Objective

Creating a platform for SquareWell to manage their communications between the company and the investors

Role

  • Wireframing and User Flows

  • Prototyping

  • UI Design

  • Responsive Website Design

SKILLS

  • Sketch

  • Adobe Illustrator

  • InVision

This project was a complete digitalisation of what they were doing manually before they created the company SquareWell and us designed the whole platform only for this purpose. Because whole project is under the protection of NDA, it makes it hard to explain it in detail.

It was a long process, even before start working on the user-flows and wireframes. After having long hours of meetings and spreadsheets, the product came together. And finished by having a great product.
Wireframes
On this project there was another UX designer, who I worked with. My role was to help her and try to find if there are any wrong or missing user journeys. I always like to have a small team while working on a project, so I can bounce some ideas and not only stuck with my own.
Initial Design
The main issue on the project was the content. It was full of tables, charts, fields which needs to be filled. And the most importantly they wanted to see as much as they can without scrolling the page. So usage of white space, gaps, primary and secondary headers in good proportions was the trick.
Landing Page Design
Client asked for a landing page where they can explain what they are doing and how they are doing it differently without being too playful. I designed responsive website which has some small HTML animations and parallax movement to keep it serious but to have bit of a playfulness.
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